Our product development clients are global brands looking for industrial design support and innovations. They also consist of an incredibly smart group of startups and inventors with product ideas that will make waves in all of our lives.
Turning an idea into a useful product is a process - we follow steps to avoid pitfalls and ensure our clients' success.
How many users will want your product?
Our clients hire us to solve problems that don't yet have solutions. Field research, targeted questionnaires, and competitive product analysis are some ways we discover unmet needs and determine if a sizeable group of potential users face the same problems our clients have identified.
Often, we uncover user needs that our clients are unaware of, allowing us to provide solutions to those additional needs to attract more users.
Often, we uncover user needs that our clients are unaware of, allowing us to provide solutions to those additional needs to attract more users.
Field research shows us, first hand, what real problems exist.
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Competitive analysis shows what other solutions are available.
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What's the best solution?
The answer is always a work in progress. We use strategic, innovative thinking to create conceptual ideas that could solve identified problems. We tailor these possible solutions to our clients' business objectives, circle back to target users for continued feedback and proceed to refine and improve the form, function and communication of potential solutions, always monitoring existing products already in the marketplace that are attempting to solve the same problems.
Potential solutions sometimes start as simple sketches.
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Positioning a product with the right features helps determine it's value to users.
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How do solutions become real products?
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After conceptualizing a range of possible solutions and analyzing target user feedback, we help our clients choose the best options for success.
We choose materials, color schemes and packaging & retail strategies along with computer aided design, development and finite element analysis to turn solutions into working prototypes for real-world testing, then for manufacturing at volumes as small as just one product to as many as millions. When ideas become real products, they can be beautiful solutions that address true user needs. |
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The value of good design shows through in the voice of the consumer.
"Industrial design is an underutilized catalyst for growth for small and medium-sized manufacturers and a key ingredient for the future success of these firms."
"Industrial Design: A Competitive Edge for U.S. Manufacturing Success in the Global Economy"
National Endowment for the Arts, April 2017
National Endowment for the Arts, April 2017
Product Development Clients
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Let's be social.
We help some clients create new products. For others we provide marketing strategies. And for some we do both. We're creative in a methodical-statistical-analysis-and-planning sort of way. With mad sketching skills.
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