An idea shared is not an idea diminished.
It's an idea multiplied.
Typos as part of an ad campaign are fun and clever.
Typos in your work are the worst kind of inevitable. The kind you swear to avoid. Made by others, they’re intolerable. But my typos? Please. Have some empathy for your fellow human beings.
Whether you write for a living or not, you write for a living.
Our team has found a few simple methods that at least increase the chances of typo-free writing.
Know your typos.
We all have repeat offenses and we know what they are. Take note of yours and look out for them. Do you hit the spacebar a little bi tearly? Do you think its that you skip apostrophes?
Take a long break before you proofread.
Our brains get lazy and skim over what is familiar. That’s when the doozies are missed.
Change the font before you proofread.
Changing the appearance of the words helps you focus as if they're new.
Select the right keyboard.
We all have our favorites and it can be a very personal difference. You spend so much time with your keyboard; a switch may be an instant improvement.
Proofread with one goal at a time.
Categorize the kinds of errors you’re proofing for and do a lap for each. First for spelling, then punctuation, usage, consistent tense, and subject verb agreement.
Written by Parissa Snider
Let's be social.
We help some clients create new products. For others we provide marketing strategies. And for some we do both. We're creative in a methodical-statistical-analysis-and-planning sort of way. With mad sketching skills.