An idea shared is not an idea diminished.
It's an idea multiplied.
The open house concept goes back to the early 1900s and began in the real estate industry. Along the way, various industries adopted the event as a tactic to showcase a product or service.
Some say that open house events seem archaic in a digital world. Our clients have proven them to extremely effective building business tools. It’s not merely the headcount that makes them successful; it’s the buzz of activity before and after an event that drives more business than the number of attendees. And that’s perfectly okay with us!
We all have reliable fact-finding questions to ask of potential partners or consultants. Between their website, client recommendations, and LinkedIn, you'll likely have them all answered before you ever meet in person.
If you're interviewing potential marketing partners, move beyond “Tell me about your clients and experience," with these four must-ask questions. They will reveal more than a website ever could.
1. What do you think of our current [ad campaign] [website] [blog]?
Don’t be afraid of the discomfort this question may cause. By asking this on-the-spot question, you get an idea of how the team thinks. You may have a consultant who tells you that it’s either wonderful or awful, both of which tells you a bit about how fast the are willing to swing their sword.
Of course, there is no right answer here. Treat it as a method to see style and delivery and decide if it matches your culture. Ideally, you'll get a thoughtful analysis of strengths and a nugget or two for improvements you may not have considered. If this happens, the team is likely a solid choice.
Can Artisanal, Local, & Hand Crafted can work with what you're selling?
These consumer product trends are serious economic drivers for brands and start-ups; they're also spoofed often and with hilarity. Can they apply to anything?
Goal, format, words, and measurement are big decisions that need to made before you land on a CTA that will work. Start here before you build:
Typos as part of an ad campaign are fun and clever.
Typos in your work are the worst kind of inevitable. The kind you swear to avoid. Made by others, they’re intolerable. But my typos? Please. Have some empathy for your fellow human beings.
Whether you write for a living or not, you write for a living.
Our team has found a few simple methods that at least increase the chances of typo-free writing.
Know your typos.
We all have repeat offenses and we know what they are. Take note of yours and look out for them. Do you hit the spacebar a little bi tearly? Do you think its that you skip apostrophes?
Take a long break before you proofread.
Our brains get lazy and skim over what is familiar. That’s when the doozies are missed.
Change the font before you proofread.
Changing the appearance of the words helps you focus as if they're new.
Select the right keyboard.
We all have our favorites and it can be a very personal difference. You spend so much time with your keyboard; a switch may be an instant improvement.
Proofread with one goal at a time.
Categorize the kinds of errors you’re proofing for and do a lap for each. First for spelling, then punctuation, usage, consistent tense, and subject verb agreement.
Written by Parissa Snider
Millennials are the dominant consumer and a huge focus for brands everywhere. With 80 million in the US, we’re hard to avoid.
Research demonstrates Gen Y is different from Gen X in several ways including motivation, expectations, and attitude. But what happens when we become parents? What takes priority then? How do purchasing habits change? What do their views on family look like? How do Millennial parents use social media?
We work with dozens of family-focused brands and have compiled a few ideas for brands when selling to the 22 million Generation Y parents in the U.S. right now.
It happens to the best of us. We outgrow a client. A client outgrows us. A project is complete and it’s time to move on. There’s an end to the yellow brick road, and that’s okay, we all got something out of the trip to Oz.
Recently, I was reminded of a valuable lesson on the importance of happy clients, even after they’re not clients anymore. We’ve all watched some agencies behave badly after learning they no longer have a client’s business. They may be unreachable, refuse information, or drag out requests. This leaves us scratching our heads, raising our eyebrows and asking the obvious question of “why?”.
If your brand's relationship with Yelp is a little combative, here are some things to help clear the air between you two.
"Only negative reviews show up for my business because I don’t advertise on Yelp."
It’s a tempting conclusion to draw, especially if you’ve declined a pitch by their sales team. The FTC confirmed a few thousand complaints against Yelp on this topic and an investigation cleared them of any wrong doing in 2015. That, combined with the site’s popularity among users, means your best option is to learn to work with them.
Start with these two basic steps and you're on your way to an amicable relationship:
Last year, I took a few new buzzy, hashtag-y productivity theories for a test drive to see if they made a difference in my work day. Now that it's 2016, here's what I'm keeping and what I'm booting.
The Pomodoro Technique
This technique takes advantage of what we know to be true about most of us. We can focus really well for short bursts of time. Turn off your major distractions; put your phone on airplane mode, disable email previews, and shut off IM or social chatting on your screen. Set a timer for 20 minutes and focus on a task. When time is up, take a few minutes to check in on email, grab a cup of coffee or some fresh air. Then repeat. You’ve completed one Pomodoro.
It’s suggested that you start out each day with a goal number of Pomodoros to complete; I started with three. My typical project relies on answers from teammates, clients, and a lot of back and forth so it’s a rare Pomodoro that completes something fully. But the progress it makes is impressive.
I can easily complete three Pomodoros each day. On a good day I may even double it. While this method is not a religion for my work day just yet, the theory is useful and easily used every day. Keeping it.
I'm asked this question a lot. I have a great idea. I should patent it, right? After all, it's the first thing we've been conditioned to do when we stumble upon something special - cherish and protect it.
Before you decide to invest the money and the heartache (in that order) consider these key questions. The answer is not as obvious as it seems.
Do your own patent search first.
Surprisingly simple, yet often overlooked—ask yourself “has anyone already thought of this?” Even if it’s not exactly the same as your idea, it may squelch your fervor if you find there is already something that solves the same problem on the market. Your ideas are great. Keep them coming. But also know that others have great ideas too, a little bit of Googling can save you a lot of heartache...and money.
Let's be social.
We help some clients create new products. For others we provide marketing strategies. And for some we do both. We're creative in a methodical-statistical-analysis-and-planning sort of way. With mad sketching skills.